CUBE BIKES - Europe's leading bicycle manufacturer

Technical advisory, design and implementation of a B2C drive-to-store e-business platform and related B2B e-business platform

Cube Bikes is Europe's leading bicycle manufacturer. Hikari Blue redesigned their Prestashop e-commerce drive-to-store platform, connected with their whole new B2B platform.

2 big projects in 1, to be carried out simultaneously.

On the one hand, the design and production of the new B2C platform for end customers to discover the catalog of bikes, equipment and accessories and their availability in the dealer network, and on the other, the ordering platform for dealers linked directly to the central warehouse in Germany.

Hikari Blue managed the 2 projects at the same time, setting up 2 dedicated teams to work together, led by a technical lead and an experienced project manager.

 

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Technologies & Expertises

EXPERTISES

  • Drive-to-store Experience design
  • User Interfaces Design
  • Project Management
  • Platform Development
    (Prestashop 1.7 for B2C, Symfony for B2B)

TECHNOLOGIES

  • Prestashop 1.7
  • Symfony 3
  • ERP interface (Symfony API)
  • DevOps (versioning, deployment pipelines)
  • Payplug (online payment solution)

ekstere

Digital strategy, design and implementation of an online store for second-hand bicycles.

Read the case study