ekstere

Digital strategy, design and implementation of an online store for second-hand bicycles.

Ekstere is France’s first online platform for buying and selling used bikes, aiming to make the second-hand market safer through professional certification and technical inspections. The business model aligns with the circular economy and responsible consumption, addressing environmental and societal issues.

#circular economy

Strategic consulting, branding, design and development of the e-commerce B2C platform.

We designed the whole brand identity. A logo that fully affirms the life cycle of the bicycle in the hands of its different owners. A global design system for the whole e-commerce website and other communication supports.

A meaningful and strong brand image to serve the purpose of the platform. A solid CX/UI design that holds up.

The site aims to be user-centered through its appearance and structure, both in the purchasing and selling process with a clear focus on the benefits of the circular economy.

The strategy

Customer Experience Design

UX/CX/UI Design of the whole new platform

User research
Information Architecture Design
User Advocacy
Dynamic prototyping

Digital Services and Platform Design

E-commerce platform specification

Technical platform design (System and Software architecture design)

Marketing digital

Overall customer experience improvement through precise behavioral tracking, by implementing a data-driven continuous improvement process.

eCommerce funnels design
Social media

Technology

Leverage the best indicated technologies to implement the project.

Adobe Commerce development
Quality Assurance and testing
Performances optimisation server and client sides

More than just words

Highlighting a large catalog of used bikes.Possibility of searching by category, use, brand.

A clear bike presentation format, complete, rigorous and moderated information by ekstere experts. These experts are accessible and quickly answer all questions about choosing a bike.