In production · engagement underway
Hikari Blue × Breguet · A maison of the Swatch Group
A Swatch Group maison, founded in 1775. We are redesigning its entire website, worldwide.
Founded 1775 · 250th anniversary in 2025 · Full website redesign · Worldwide
01The maison
Breguet has shaped haute horlogerie since 1775, from the tourbillon, patented in 1801, to the first wristwatch ever made, the Reine de Naples of 1810. In 2025 the maison celebrated 250 years.
We were entrusted with the strategic, UX and UI mission of rethinking its online presence, worldwide. The pages below are part of that work.
02The timeline
03How we approached it
Breguet does not decorate. Every code earns its place: guilloche for legibility, blued steel hands, the secret signature, the coin-edge case. We read those codes first, then built the digital ones.
Guilloche became editorial texture. Blued steel became the single accent. The secret signature became the detail you find only when you look. One grammar holds seven collections; the voice changes, the discipline never does.
A maison earns its codes over 250 years. The least we owe it is a system that respects them.
04Flagship · Classique product page
The Classique product architecture, shown in full. Scroll inside the frame to read it at your pace.
Watchmaking architecture
The specification table reads like a watchmaker's blueprint, not a marketing grid.
Editorial pacing
Intro paragraph, pull quote, lifestyle wrist shot and movement macro, sequenced like a printed feature.
Heritage in the present
The history block is written as a living practice, not a museum plaque.
05The collections · Seven registers, one system
Each collection keeps its own voice. The grammar never changes. Scroll inside any frame to read the full page, or see it live on breguet.com.
The exposed, off-center movement that makes Breguet's craft visible. Blued hands, guilloche dials, the workshop laid bare.
Born from Breguet's title, Horloger de la Marine Royale. Blue dials, a nautical rhythm, five models under one spirit.
Named for the 1810 commission that became the first wristwatch ever made. Oval cases, mother-of-pearl, the date set as a full-bleed number.
The aviation register, descended from the 1954 military chronograph. A dark hero, a pilot, the Retour en Vol heritage. The same grammar, a colder voice.
The purest Breguet. Coin-edge case, guilloche dial, blued hands, reduced to type, whitespace and the dial.
Big-number history moments and archival weight, held inside the same editorial frame as every other collection.
Where the maison's grammar flexes toward the contemporary, without breaking two centuries of voice.
06Why it matters
Luxury digital work is judged in the details: a hairline, a crop, the rhythm of a spec table. We hold those to the same standard we hold a production system. Bespoke, not off-the-rack.
Breguet's audience is worldwide: collectors and connoisseurs who read a watch the way they read a dial, in the details. We built the site for that eye.
The same operators who rebuilt Breguet's maison sign the audit-ready, board-ready systems on our Work page. One operating standard, from a 250-year-old maison to a regulated AI workflow.
The same standard we hold on a regulated AI workflow, held on a watch dial.
Bring your maison
Send four lines and a named partner comes back within one business day, with a working session or a clear reason not to take the brief.
Breguet, Classique, Tradition, Marine, Reine de Naples and Type XX are trademarks of Montres Breguet SA, a Swatch Group company. Presented as part of an ongoing Hikari Blue engagement.
